Agency 6B × DanceSpace · April 2021 – March 2026
Five years. Four consecutive years of growth.
Full-funnel marketing management: paid social, CRM architecture, email automation, and program-specific pipelines. All figures sourced directly from DanceSpace studio reports.
94%
Net revenue growth
2021 – 2025
41.5%
Trial-to-enrolled conversion
2022 cohort
38.7%
Multi-season retention
cold leads, 2022
5,860
CRM contacts
built from zero
Agency 6B engaged with DanceSpace in April 2021. The following data covers five years of full-funnel marketing management across paid social, CRM architecture, email automation, and program-specific pipelines. DanceSpace nearly doubled revenue over the engagement. Four consecutive years of uninterrupted growth.
Section 01
Year-Over-Year Revenue Growth
DanceSpace nearly doubled revenue over the five-year engagement with four consecutive years of uninterrupted growth.
Net Growth — 2021 to 2025
+94.0%
Four consecutive years of uninterrupted growth from the first full year of engagement through March 2025.
| Period | YoY Growth |
|---|---|
| 2021 → 2022 | +33.5% |
| 2022 → 2023 | +11.5% |
| 2023 → 2024 | +17.6% |
| 2024 → 2025 | +10.8% |
Section 02
Trial Class Pipeline
Contact growth in the trial class pipeline by year, tracked against revenue contribution.
| Year | Matched Contacts |
|---|---|
| 2021 | 3 |
| 2022 | 21 |
| 2023 | 64 |
| 2024 | 96 |
| 2025 | 112 |
| 2026 (partial) | 106 |
Section 03
Lead Quality and Longevity
The CRM tag system went live in fall 2022. Retention data is available for cohorts from 2022 onward.
Key Insight
The 2022 cohort holds a 38.7% multi-season retention rate. A cold lead generated in fall 2022 is still a paying DanceSpace family in 2025. That is a three-year retention window from a single trial class inquiry.
| Cohort | Total | Booked Trial | Enrolled | Multi-Season |
|---|---|---|---|---|
| 2022 | 106 | 82.1% | 41.5% | 38.7% |
| 2023 | 110 | 79.1% | 37.3% | 31.8% |
| 2024 | 183 | 86.3% | 22.4% | 17.5% |
| 2025* | 180 | 77.2% | 13.9% | 10.6% |
*2025 cohort is early — many leads have not yet had a full season to convert.
Sections 04 – 05
Program Pipelines
Crew and Mini Masters represent DanceSpace's highest-revenue programs. Both pipelines grew year over year under Agency 6B management.
Crew Pipeline
The highest-revenue pipeline. Peaked at 172 matched contacts in 2024. Trial leads who convert often become crew families within one to two seasons.
| Year | Contacts | YoY |
|---|---|---|
| 2021 | 96 | — |
| 2022 | 137 | +42.7% |
| 2023 | 158 | +15.3% |
| 2024 | 172 | +8.9% |
| 2025 | 165 | −4.1% |
| 2026 (partial) | 135 | — |
Mini Masters Pipeline
Grew from 53 tracked contacts in 2021 to 159 in 2025. Strong feeder program into the competitive pipeline with consistent participation every year.
| Year | Contacts | YoY |
|---|---|---|
| 2021 | 53 | — |
| 2022 | 120 | +126.4% |
| 2023 | 140 | +16.7% |
| 2024 | 139 | −0.7% |
| 2025 | 159 | +14.4% |
| 2026 (partial) | 148 | — |
Section 06
CRM Database
Agency 6B built DanceSpace's CRM from zero. 5,860 contacts, fully tagged and segmented by program, enrollment status, and funnel stage.
| Tag Category | Count |
|---|---|
| Total contacts in CRM | 5,860 |
| Trial class — any tag | 636 |
| Trial class — requested | 563 |
| Trial class — booked | 520 |
| Trial class — no show | 119 |
| Crew — any tag | 235 |
| 25–26 Fall Crew | 135 |
| DS Crew 22–23 | 98 |
| Competition interest, all years | 70 |
| Mini Masters — any tag | 263 |
| DS Mini Master 22–23 | 148 |
| 25 Fall Mini Masters — Registered | 132 |
| 25 Fall Mini Masters — Session | 14 |
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