Vix Reitano
I've been reading the internet since before most people knew it was infrastructure.
Fractional CRO + Chief AI Officer. Founder of Agency 6B. 20 years. Hundreds of businesses. One consistent result: revenue you can point to.
The Origin
How does someone become a revenue architect?
My mom taught computers at St. John's. I learned to code at three on a machine that weighed as much as a small child.
By high school I was co-editor of our paper. I brought it online in 2005 and designed it in Adobe before “digital first” was a strategy anyone was selling. I was generating blog traffic before most marketers knew what a blog was.
I wasn't building a resume. I was following what was interesting.
By 2008 I had created a content series at This Old House that landed a $500,000 Home Depot sponsorship. By my mid-twenties I had created original programming for Live with Kelly that ran for over a decade.
Not because I reverse-engineered an algorithm. Because I understood what audiences actually needed and built something irreplaceable around it. That's still what I do.
In 2015 I founded Agency 6B. Year 11 is this year.
The AutoMagic Method
How does Agency 6B read a business?
I walk into a business and read it like a balance sheet.
GA4. Ads. Website. Sales stack. Email list. AI search visibility. I'm not looking for what to improve. I'm looking for where the money is going out and not coming back. Those are different questions with different answers.
Most businesses don't have a marketing problem. They have a visibility and revenue architecture problem wearing a marketing costume.
You build the revenue system, not just the campaign.
Every engagement touches offer architecture, funnel design, platform stack, email infrastructure, AI workflows, and team structure simultaneously. Most agencies own one layer. We own all of them.
You think in revenue targets, not deliverables.
$3M targets. 6.5X ROAS. 1,500 new subscribers. Every session anchors to dollars. We don't talk about brand awareness unless we can connect it to a revenue number.
You're the calm in the crisis.
When things break, and they always break eventually, clients call us. We show up with a plan in the same call. That's not a deliverable. That's a relationship.
You use data to drive decisions.
Attribution data, live. Engagement rates, cart view counts, email list size, in real time. In a market full of agencies selling vibes, we sell proof.
On AI
How does Agency 6B use AI?
The way a surgeon uses imaging.
Not to replace the diagnosis. To see what we already suspect more clearly.
The workflow is specific. We come in with pattern recognition built over two decades. We drop context. We share what we're seeing. AI structures it, surfaces it, speeds it up. Then a human makes the call.
The strategy still has to come from a brain that has twenty years of data behind it. AI makes it faster. It doesn't make it possible.
We use Claude the way most people should be using AI but aren't yet: as a thought partner, not a ghostwriter. The thinking comes first. Always.
There is always a human in the mix. That's not a disclaimer. That's the methodology.
The Facts
Why should I trust Agency 6B with my revenue?
20 years of cross-industry marketing experience
11 years running Agency 6B
Forbes Next 1000 Honoree, 2021
AdAge 40 Under 40 finalist
Female Founder Alliance Champion Award finalist
Journalist. Developer. Automation specialist. AI systems architect. SEO expert, technical and on-page.
Created a content series at This Old House that landed a $500,000 Home Depot sponsorship
Created Best of Show for Live with Kelly, which ran for over a decade
Learned to code at age three. Has not stopped since.
The more relevant credential: we have never published a number on this website that we can't verify from a real account.
The Team
Who does the work?
Agency 6B is a small team with deep capability. Every engagement has:
Your Account Manager
The operational center of your engagement. They run your monthly review, track your KPIs, manage communication between sessions, and make sure execution is moving.
Your Media Buyer
When paid media is in scope, a dedicated media buyer runs your accounts. Not a generalist. Someone who lives in ad platforms every day.
Your Delivery Specialist
Social media, email marketing, landing page builds. The execution layer that turns strategy into assets.
Vix
In every engagement at the strategy level. Directly in Fractional CRO engagements. The person who reads the business, sets the direction, and makes the calls that move the number.
We don't hand you off to a junior team and check in quarterly. The person who diagnoses your business stays connected to it.
On Trust
What does Agency 6B believe about working with clients?
Every business funds a family. Whether that's one person and a plant, or a team of thirty and a school district depending on payroll, the business matters. What you've built matters.
We treat your business like it's our own. Not because it's a nice thing to say. Because we've seen what it costs when the person managing your revenue doesn't care about the outcome the way you do.
Trauma-informed account management is a phrase we coined in 2020. It means: people walk into engagements carrying things. We don't know what. We account for it. We do not make your stress worse. We make it smaller.
We give founders agency over their marketing decisions. That's not a tagline. That's the whole point of the name.
FAQ
Questions about Vix and Agency 6B.
Is Vix involved in every engagement?+
Yes at the strategy level. Every client gets the monthly revenue strategy session with Vix. In Fractional CRO engagements, Vix is directly leading the revenue strategy and personally involved at a higher level of frequency.
How long has Agency 6B been operating?+
Since 2015. This is year 11.
Does Agency 6B work with businesses outside the U.S.?+
Yes. Remote-first model.
What does "AI-enabled revenue architecture" mean in plain language?+
It means we use AI tools to do faster, more precise work: data analysis, content systems, automation builds, while keeping human judgment in every strategic decision. The AI speeds up the work. A person with twenty years of pattern recognition makes the calls.
Can I work directly with Vix before committing to an engagement?+
Yes. The Revenue Strategy Hour ($500, raises to $750 May 1) is 60 minutes with Vix on one specific problem. The Revenue Diagnostic ($2,000) is a full read of your business. Both are standalone. Both are direct access.
Ready to see what we find?
The Revenue Diagnostic is where every engagement starts.
90 minutes. Six areas of your business. A prioritized list of exactly what to fix first. No vague strategy. No deliverables that don't connect to revenue. Just a clear read of your actual data and the next step that makes the most sense.
Book Your Revenue Diagnostic — $2,000Credited toward any engagement signed within 30 days.