The Real StoryBehind the Brand
This is where you find your next pivot.
Agency 6B is a growth partner for founder-led businesses, built on the premise that women are leaders and leaders need the ability to pivot through the shifts and changes of life. Founded by Vix Reitano, Growth Partner, Founder + CEO, who has been embedded in businesses since 2005.
The History of Our Name
We are a Growth Partner. A fully invested partner in your business growth and success.
- agency
- Defined as the state of asserting one's power, confidently.
- 6
- In numerology, the mothering number.
- b
- By societal standards, the ultimate option for an inevitable pivot.
Women are leaders, and leaders need support to pivot intentionally.
This about page is the real story. Not the SEO-friendly version. This version is to show you the human behind the brand, the leadership that guides this company. A company you are considering partnering with to bring your company through the next pivot.
You’re here because you know something needs to change. You’re tired of working with consultants and experts who overdeliver and underpromise without explanation. You’re tired of marketing agencies that send reports that don’t make sense and have no plan of action to make it make sense.
You’re passionate. You’re loyal. You’ve got grit and gratitude. You’ve got team members who believe in your vision and the evolution of it.
You’re in this for the long game.
And that means you know you need a partner who understands that to succeed, to stay relevant as a company, you must always continue to evolve.
“You say relentless like it’s a bad thing.”
I’ve been called every backhanded compliment in the book for ambitious. Because a woman, a young woman and then a single mother, with ambition that goes far beyond her circumstances has always been met with backhanded compliments and fear.
Since 2005, I have embedded in businesses to help them pivot their way through the technological and societal changes that have marked the last two decades. And since 2020, I have incorporated AI into those discussions.
You’re here because you want a partner who uses technology to free up your human capital and puts you, the Founder, back in a space that allows you to be the inspired leader your business (and family) needs you to be.
And I promise, you’re in the right place.
Vix Reitano, Growth Partner, Founder + CEO
Evolution.
A step by step process for the gradual change of systems over time.
Whether your business is a year old or ten years (or more) old, you have evolved from the original vision. That might be yours if you’re the Founder, or it might be the Founder’s vision as translated to you, the CEO or Leader responsible for stewarding the business through its next era.
Either way, you’re here because you know that change needs to happen, and it needs to happen fast with intention.
Intentional change is the name of the game at Agency 6B. For us, if it’s not making money, we don’t do it. And that means, if an activity or system cannot be tied to revenue, it is not a growth effort and does not belong in your growth plan.
Founders and their teams come to us because they’ve built a legacy they want to pass down to their teams. Teams that work with us flourish because we think about each individual member as a part of their overall system, taking into account each team member’s time with the company, strengths and weaknesses, learning style, and level of comfort with technology before we design anything. We also look at their human capacity and bandwidth given their responsibilities personally and professionally.
This allows us to build a system that is based on the true limitations. Not the blockers you believe you’ll remove, the ones that must be removed and what it will take to get the team there.
200+
Founder-led businesses worked with, proving that this data-backed, system-driven approach to growth works.
The guardrails are flexible enough to anticipate what’s next, even if we can’t exactly see what that is yet.
You’re in the right place if:
You see your superstars as resources that need support to do what they do best.
You're already making a profit, with a minimum of $1M gross revenue. (And if you're not there yet, our Founder's growth advisory might be a better fit for your current stage.)
You, as the Leader, have a commitment to your own growth.
You believe revenue drives your business decisions, but fear that you don't have the full picture.
You understand that technology is an asset and a non-negotiable in the systems you build.
This is not for you if:
You want to replace your entire team with AI.
You want a quick fix.
You have exhausted all of your options and have nowhere to go.
You want a hands off team that works in a silo.
Still with us? Start a conversation.
If reading this made you feel empowered, the next step is to start a conversation with our team.
Not sure you’re ready for us? That’s ok. Now might not be the right time. If you want to work directly with our Founder as your growth advisor, visit her website here. If you want to work with us on a 30-day pilot, start here.
And if we’re not a fit, we wish you all the best now and in the future. There’s endless opportunity and we believe the stronger the collective grows, the better we will all be.