Agency 6B × Erin Stetzer Homes · February 9 – March 19, 2026 · 38 Days
$226K Course Launch, $140,364 of It Profit.Organic Content. A Warmed List. 38 Days.
Erin Stetzer Homes is a founder-led home design education business, run by Erin for homeowners planning a build or a renovation and the audience that follows her work. 38 days. One fully coordinated launch of Come Build With Me LIVE: 63 customers, 18,734 new website visitors and 680% tracked revenue growth, driven by organic content and a list built for exactly this moment.
$226K
Launch revenue
63 customers · 38 days
$140,364
Launch profit
same 63 customers
46.5x
Profit on ad spend
on $3,017 paid spend
18,734
New GA4 users
site-wide, launch window
Presence and VisibilityDemand GenerationPipeline ArchitectureNurture and RetentionConversion InfrastructureRevenue Intelligence
The Brief
Erin Stetzer Homes came to Agency 6B with a high-ticket course offer, an established audience, and a track record that deserved a launch infrastructure to match. Over 38 days, Agency 6B coordinated a fully multi-channel campaign spanning email, organic social, YouTube, paid ads, ManyChat, and a Circle community that had been built and primed for exactly this moment.
The result: $226K in revenue and $140,364 in profit from 63 customers, driven by organic content and a list built for exactly this moment, with Agency 6B setting the two price tiers and the offer behind each. Total paid media spend was $3,017. Profit on ad spend: 46.5x.
Figures verified from the client's records across two or more tracking sources.
Section 01
Sales Performance.
Two product tiers drove all of it. The full-pay option outperformed on conviction. The alumni plan brought back past customers at scale.
| Product Tier | Customers | Profit per Customer | Refunds | Profit |
|---|---|---|---|---|
| Full-Pay: $4,997 | 28 | $3,745 | 0% | $104,866 |
| Alumni Plan: $997 Entry | 35 | — | 10% | $35,498 |
Note: tracking recorded an additional ~$20K during this window from a coaching program not actively marketed during the launch; organic/passive conversions excluded from launch attribution.
Section 02
Two Revenue Engines. One Launch.
Agency 6B built separate strategies to capture revenue from two distinct audiences simultaneously.
New sales
$104,866
in profit from 28 customers
Net-new buyers with no prior connection to Erin's world. Brought in through organic social, YouTube, ManyChat funnels, and a new-leads email segment hitting 76–83% opens with 48–58% CTR.
Alumni sales
$35,498
in profit from 35 customers
Past customers who came back. The ~425-subscriber alumni segment hit 52–70% opens and 4.6–8.2% CTR. The relationship Agency 6B helped build translated directly into repeat revenue.
Section 03
Email Marketing.
65 emails. 5 segmented lists. 38 days. The new-leads segment posted numbers that are multiples of industry benchmarks.
Segment Performance
New Leads
+2,000 during launch
Alumni
~425 subscribers
Standout Sends
| Subject | Segment | Opens | CTR | Recipients |
|---|---|---|---|---|
| "Can you afford NOT to know this?" | New Leads | 83.41% | 55.92% | 633 |
| "The $40,000 Tile Mistake" | Main list | 53.65% | — | 15,749 |
| "3 decisions that will cost you if you wait" | Main list | 48.16% | — | 16,103 |
The new-leads list grew by 2,000+ subscribers during the launch window.
Section 04
Website Traffic.
The CBWM LIVE landing page anchored the entire digital footprint. Site-wide, 18,734 new users came through during the launch window.
| Source | New Users |
|---|---|
| Direct | 7,690 |
| Organic Social | 2,820 |
| CBWM LIVE Landing Page | 10,067 |
| Site-wide (total new users) | 18,734 |
Mobile accounted for 49% of all traffic. Mobile checkout is the priority for the next launch.
Section 05
Circle Community.
The community was flat at ~1,500 members through February 22. Then cart opened.
+1,407% New-Member Growth Spike
In four weeks, 799 new members joined, aligned directly with the AMA event and the cart-open window. A warm, captive audience of nearly 1,300 active people primed for the next launch.
2,709
Total members
up from ~1,500
1,049
Active members
monthly
48%
MAU rate
monthly active users
Section 06
YouTube: Organic.
The channel grew 605 subscribers during the launch window (5,115 → 5,720) and now holds 848,000 lifetime views across 491 videos. Shorts averaged 1,680 views per post.
Launch-Specific Videos
| Video | Views |
|---|---|
| "One of our favorite details to check" | 24,164 |
| "Come Build With Me Live is ready for you" | 12,220 |
| "Finish Selections Worksheet" | 11,938 |
Section 07
Paid Media.
Total paid spend across the entire launch: $3,016.91. Every dollar worked.
Profit on Ad Spend
46.5x
$3,016.91 total spend returned $140,364 in profit, on $226K in course revenue, across all channels.
YouTube Ads (Brand New Campaign)
A brand-new campaign with no prior history. It delivered 122 conversions at $1.87 CPC. Scaling this 3–5x in the next launch window is a high-confidence move.
122
Conversions
$1.87
Cost per click
0
Prior campaign history
Section 08
The Chaos Variable.
Mid-Launch: Facebook Page Hacked
The launch did not stall. Revenue did not stop.
The systems Agency 6B built held across every other channel: email, YouTube, Circle, organic social, paid. Without missing a beat.
That is not luck. That is infrastructure.
Section 09
What This Launch Built for Next Time.
The $140,364 is not the ceiling. It is the floor. Every asset built during this launch compounds into the next one.
New-Leads email segment
Scale it through lead magnets and YouTube CTAs before next cart open. A 76–83% open rate at this size is a revenue lever, not a list.
Circle community: 2,709 members at 48% MAU
Structured pre-launch broadcasts and early-access offers will move this audience. 1,300 actively engaged people are a built-in waitlist.
YouTube ad campaign
122 conversions at $1.87 CPC from a brand-new campaign. A 3–5x budget increase is justified by the data.
YouTube channel: 848K lifetime views
Launch-specific video strategy drove measurable sales-page traffic. Slot launch assets into the content calendar 30 days out from next cart open.
Paid social conversion tracking: not yet active
Setting up purchase events before next launch enables conversion-based campaigns and direct return measurement on paid social.
49% mobile traffic
Rebuilding the sales-page and checkout experience for mobile is a direct revenue-protection move. Half the audience is on a phone.
Work With Agency 6B
Ready to Run a Launch Like This?
Agency 6B is a growth partner for founder-led businesses with real offers and real audiences. If you need a strategic partner, let's start with The Fit.