Agency 6B × It Just Works Deodorant · First 30 Days
The Cost of a Customer, Cut in Half.Tracking, Offer and Retention Rebuilt.
It Just Works Deodorant is a founder-led, clean personal care brand selling direct to health-conscious shoppers who read ingredient labels and pay for the better one. Agency 6B took over campaigns returning $1.11 for every dollar, with a customer costing $54.95 and tracking nobody could trust. Inside 30 days: a customer cost $26.18, every dollar returned $2.44, and average orders rose 97% once the right audience was found.
2.44X
ROAS at 30 days
up from 1.11X
$26.18
CPA
down 52% from $54.95
97%
AOV lift
Taste Better Naked campaign
30
Days
from takeover to results
Presence and VisibilityDemand GenerationPipeline ArchitectureNurture and RetentionConversion InfrastructureRevenue Intelligence
The Brief
It Just Works Deodorant is a clean, luxury-positioned personal care brand for a health-conscious consumer. Its founder brought in Agency 6B, a growth partner for founder-led businesses, after a previous agency left no clear attribution, broken tracking, and creative data that could not be trusted. The goal: make every dollar prove itself. The baseline: $1.11 back per dollar, $54.95 per customer.
Agency 6B rebuilt the tracking, directed the offer, the landing page and the email, set the subscription strategy and the retention campaigns, and audited every running campaign, all within the first 30 days.
Figures verified from the client's records across two or more tracking sources.
Section 01
What We Inherited.
The account looked active. The data said otherwise.
ROAS
1.11X
Barely above breakeven. Every dollar of ad spend returned $1.11 in revenue.
CPA
$54.95
Cost per acquisition was unsustainable for a DTC product at this price point.
Tracking
Broken
Legacy tracking was misattributing revenue across every creative. No reliable data to act on.
Section 02
What We Built.
Three moves in the first 30 days. Each one compounded the next.
Rebuilt Tracking From Scratch
Every tracking parameter, every conversion event, every attribution path: audited and rebuilt so the data could be trusted before any decision was made.
Set the Offer, the Subscription and the Retention
Agency 6B directed the offer and landing page, set the subscription strategy, and built the retention campaigns, so a first order had somewhere to go. Audience segments were tested against actual purchase data; a health-conscious luxury consumer emerged as the segment that bought.
Cut Waste and Reallocated to Winners
Paused underperforming creatives that had been running unchecked. Shifted budget toward the campaigns and audiences generating real, measurable returns.
Section 03
Results at 30 Days.
Same product. Same market. Different systems.
ROAS
CPA
52% reduction
Tracking
Clean
Rebuilt from scratch
Section 04
The Winning Campaign.
One campaign validated the audience, the creative angle, and the unit economics in a single sprint.
Taste Better Naked
97%
Week-over-week AOV lift
The Taste Better Naked campaign targeted the health-conscious luxury segment that emerged from audience testing. It delivered the highest AOV growth of any campaign in the account: a 97% week-over-week lift that confirmed both the audience and the creative angle.
This is the top-performing TOF segment, validated by purchase data inside the first 30 days. Revenue proved it.
Work With Agency 6B
Your Growth Should Be a System, Not a Guessing Game.
Agency 6B is a growth partner for founder-led businesses. We rebuild the tracking, set the offer and the subscription, and run the retention that turns a first order into a customer who stays.