Pricing Up 167%.A New Deal Signed in 10 Business Days.
Agency 6B × a venture-backed software company, name withheld · July 2026
This venture-backed software company is led by a technical founder and sells its platform to business customers by subscription. Ten business days after advisory work began, its new-customer pricing was up 167% and a new 12-month agreement was signed.
+167%
New-customer monthly pricing
against the original offering
+75%
Existing-customer subscription revenue
per month, on a renewed agreement
10
Business days
from the first advisory session to a signed deal
12
Months
the length of the new SaaS agreement
Presence and VisibilityDemand GenerationPipeline ArchitectureNurture and RetentionConversion InfrastructureRevenue Intelligence
The company brought in Vix Reitano, founder of Agency 6B, a growth partner for founder-led businesses, as its advisor on July 10, 2026. The goal: price the platform for what it delivers and turn that price into signed revenue.
The open questions were commercial ones: whether the platform was priced for what it delivers, and where engineering work and migration belonged in that price.
Figures verified from the client's records across two or more tracking sources.
The Decisions Came Before the Deal.
The first two weeks went to the questions that set what the company earns, so the proposal carried a new price to the next customer.
| Dates | The work |
|---|---|
| July 10 | Pricing, packaging and what the platform is worth to a customer |
| July 13 to 17 | Development costs, a pricing floor and premium services |
| July 20 to 21 | The proposal and migration pricing, plus an analysis of sales calls and advice on the follow-up system |
| July 24 | A new 12-month SaaS agreement signed |
New Customers Now Pay 167% More.
The new pricing model raised monthly pricing for new customers 167% against the original offering.
+167%
New-customer monthly pricing
A pricing floor set from real development costs, with premium services and migration priced on their own instead of folded into the subscription.
Existing Customers Pay 75% More a Month.
The same thinking reached the customers the company already had.
+75%
Existing-customer subscription revenue
An existing customer's agreement was repriced to match what the platform now delivers, raising its monthly subscription revenue 75%.
What the Company Carries Forward.
Everything Agency 6B builds stays with the client.
A Pricing Model for Every New Customer
The tiers, the floor and the premium services, ready to quote on the next sales call.
A Price for Engineering Work
Custom development and migration are priced as their own line, so the subscription stops absorbing them.
A Path for Existing Customers
A tested way to bring current agreements up to the platform's value.
A Proposal Built on the New Price
The proposal that closed the 12-month agreement, reusable for the next one.
Want to Know What Your Pricing Is Leaving on the Table?
Agency 6B is a growth partner for founder-led businesses generating $1M or more annually. We set the price and shape the offer, then tune the follow-up that turns it into signed revenue.