Same traffic.More than twice the orders.
Agency 6B × an e-commerce brand, name withheld · Live October 5, 2026
An e-commerce brand ran The Diagnostic, then we built what it found, biggest gaps first. The new store went live 3 weeks after The Build started, and sales per visitor more than doubled in the first week.
3 weeks
From build start to live store
biggest gaps fixed first
28
Sales per 1,000 visitors
up from 13, in week one
4 in 10
Full carts that check out
up from about 2 in 10
2 days
Welcome email to first sale
email's first credited sale this year
Shoppers were reaching this brand's store. Too few of them were paying. Agency 6B, a growth partner for founder-led businesses, ran The Diagnostic across all Six Systems and ranked each gap by what it was costing.
The Build took those findings in order: a new storefront and checkout first, then a welcome email series and tracking on every email link. The new store went live 3 weeks after The Build began.
Figures come from the brand's Google Analytics purchase journey report, all devices, comparing 24 days before launch with the 8 days after it. Launch week had 23 buyers, so these are first-week numbers, and a 30-day read will follow. The client's name is withheld.
Live in 3 weeks, with results in the first.
The Diagnostic set the order of work, so The Build started with the gaps closest to revenue.
The Diagnostic
Ranked every gap by what it was costing, so The Build knew what to fix first.
Week 1 of The Build
Work starts on the storefront and checkout, closest to revenue.
Week 3
The new store goes live.
Week one after launch
Sales per visitor more than double on the same traffic.
Too many shoppers filled a cart and then left.
Conversion Infrastructure
What we found
About 2 in 10 shoppers with a full cart paid for it. Shoppers on computers bought less often than shoppers on phones.
What we built
A new storefront and checkout, built to work the same on every screen.
One week after launch
4 in 10 full carts now check out, and computer shoppers buy more than twice as often. Shoppers get through the cart in a third of the time.
New subscribers never heard from the brand.
Nurture and Retention
What we found
The welcome email had sat unfinished for 3 years. Every subscriber in that time got nothing.
What we built
A welcome email series.
One week after launch
The first welcome email made a sale 2 days after it went live.
Email looked worth $0.
Revenue Intelligence
What we found
Sales from email didn't show up in any report, so the channel looked like it earned nothing.
What we built
Tracking on every link in the new emails.
One week after launch
Email shows up as a sales channel for the first time this year.
Before and after, side by side.
Every shopper on every device, from the 24 days before launch to the 8 days after it.
| Measure | Week one |
|---|---|
| Sales per 1,000 visitorsBefore: 13 | 28 |
| Full carts that check outBefore: About 2 in 10 | 4 in 10 |
| Time spent in the cartBefore: Baseline | A third of the time |
| Computer shoppers who buyBefore: Baseline | More than twice as often |
| Email-credited sales this yearBefore: None | First sale in 2 days |
The two windows differ in length, so the page compares rates, never totals. Cart time is average engaged time per shopper on the cart page.
Want to know which gap is costing you the most?
Agency 6B is a growth partner for founder-led businesses generating $1M or more annually. The Diagnostic ranks what to fix first, so The Build starts where the money is.