$3,679 in ads.$12,009 back in the door.
Agency 6B × The Rainbow Play Space · October 2025 to January 2026
The Rainbow Play Space is an indoor playground in Manhattan's East Village. Four months of Meta and Reddit campaigns booked 6 paid birthday parties and put 49 new families through the door.
3.26x
Confirmed return on ad spend
4.11x with booked parties counted
$12,009
Confirmed revenue
on $3,679 in Meta and Reddit ads
32
Birthday party inquiries
from ad traffic in four months
49
New families
through a free first visit
The Rainbow Play Space runs open play, classes, events and birthday parties on East 10th Street. Its founder brought in Agency 6B, a growth partner for founder-led businesses, in October 2025 to run paid campaigns on Meta and, from December, on Reddit.
Two campaigns carried the work. Birthday parties, the highest-value booking the space sells, and a free first visit to open play that gets new families in the door.
Figures come from Meta and Reddit ad reporting, the space's booking and point-of-sale records, and its website inquiry forms, compiled in Agency 6B's February 2026 end-of-engagement report and published with the founder's permission.
Birthday parties paid for the whole campaign.
Six parties booked from ad traffic and paid in full, worth $11,561. That alone covers every ad dollar spent, three times over.
6
Parties paid in full
$11,561 in confirmed party revenue.
2
Parties booked, final payment due
$2,033 still to collect.
1
Party requested
$1,095 quoted and waiting on a date.
$1,632
Average party value
Across all 9 parties in the pipeline.
Birthday campaign return
8x
$11,561 in paid parties against $1,433 spent on the birthday party campaign itself.
| Month | Party inquiries |
|---|---|
| November 2025 | 1 |
| December 2025 | 12 |
| January 2026 | 16 |
| February 2026 | 3 |
| Total | 32 |
January brought 16 inquiries, the most of any month, while birthday spend peaked at $660.
A free first visit brought in 49 new families.
Redemptions climbed from 6 in November to 31 in January, once Reddit joined Meta. That's 53 redemptions from 49 families who had never bought from the space before.
| Month | Redemptions |
|---|---|
| October 2025Launch week, $25.60 in test spend | 0 |
| November 2025Meta only | 6 |
| December 2025Reddit test begins | 12 |
| January 2026Meta and Reddit together | 31 |
| February 2026After campaigns closed | 4 |
January's 31 redemptions cost about $34 each, with every first-visit and Reddit dollar that month counted. For a family that might go on to book a party, that's a cheap first hello.
New families came back and paid: $447 in follow-on purchases.
Open-play bundles
Families who came in free came back for multi-visit passes and 2-hour open play.
Classes and events
Kids' music and ballet classes, plus a seasonal festival, booked by ad-driven families.
Spend moved toward what was booking.
By January, birthday spend had more than doubled from November and Reddit carried the first-visit push. The classes and events campaign was paused.
| Month | Birthday parties | First visit | Classes and events | Month total | |
|---|---|---|---|---|---|
| October 2025 | $25.60 | – | – | – | $25.60 |
| November 2025 | $297.47 | $343.68 | $344.36 | – | $985.51 |
| December 2025 | $449.56 | $309.08 | $196.23 | $10.34 | $965.21 |
| January 2026 | $660.26 | $294.75 | Paused | $747.94 | $1,702.95 |
| Total | $1,432.89 | $947.51 | $540.59 | $758.28 | $3,679.27 |
Swipe the table sideways to see every channel.
Confirmed revenue of $12,008.91 covers paid parties plus follow-on purchases. Add the parties still awaiting payment or a date, and the pipeline reaches $15,136.84, a 4.11x return.
What The Rainbow Play Space carries forward.
Everything Agency 6B builds stays with the client, from the ad accounts to every audience built inside them.
A birthday party pipeline
32 inquiries from ad traffic, with an average party worth about $1,632. Each one is a family who raised a hand.
49 new families on file
First-time visitors with a purchase record, ready for a follow-up that brings them back.
A first-visit offer that works
First-visit redemptions grew 5x between November and January. The offer is proven and repeatable.
Reddit as a tested channel
January's $748 on Reddit ran alongside the best first-visit month of the engagement. It's early data, and it earned a second test.
Want to know what your ad spend is bringing back?
Agency 6B is a growth partner for founder-led businesses generating $1M or more annually. We tie every campaign to the revenue it closed. Start with The Fit.