The Holiday Revenue Build plugs the leak and gets your tracking telling the truth, live by November 20 for founder-led e-comm brands.
Only six stores this season. Sign-ups close Friday, November 13.
Every e-comm store I open before the holidays has the same three problems.
Add-to-cart fires, checkout starts, and somewhere in the middle the sale disappears from the data. Best case, your analytics are telling half the story. Worst case, they’re lying completely, and every decision you make in November rests on top of that.
There’s a gap between add and checkout that you can’t see because the data isn’t showing it to you. Nobody can tell you where the money goes or why.
When you can’t see what’s working, you throw everything at the wall and hope. The first thing most founders reach for is 30% off, which for some stores is exactly right, and for others is just paying people to buy less than they would have anyway.
The gap between the revenue your store made and the revenue it should have made this year lives somewhere between add-to-cart and checkout. Most founders never find it.
I find it, and then I fix it before Black Friday.
Conversion infrastructure that stops the leak. A holiday offer strategy that decides whether you discount or bundle based on your actual numbers and your actual customer. Tracking that makes December 1 the day you finally know what worked.
You keep the same traffic, make more revenue from it, and stop guessing. By November 20 you're done running someone else's playbook and trying out yet another AI tool to work out why the sales aren't landing.
Your cart converts the traffic you're already paying for. Your email sequence knows what to say and when to say it, and it does it automatically. Your tracking is reconciled and reporting the truth, so December 1 is a debrief with real data. That data shapes the next 20 days of sales and your Q5 plan to make the most of the window when the big box stores stop being your competition.
More traffic won't fix a leaking cart. Getting more of the traffic you already have to buy will, and that's what this build does.
I work on the store you already have: a sticky add-to-cart that follows the scroll, a cart drawer with one upsell slot, a trust block near the buy button, shipping cutoff dates on every page with the real deadlines, and your holiday promo wired to apply automatically.
1.9% → 4.2%
In October 2026, a comparable store went from 1.9% to 4.2% purchase rate on the same traffic after this pass.
Before a single email goes out, we decide what you’re actually selling as your Black Friday Cyber Monday and December holiday offer series, and how you’re framing it. Bundle or promotion, and why, since the wrong call here is where most stores torch their margin. Then I build your abandoned cart sequence tuned for the holiday window, a browse abandonment flow, a five-send Black Friday to Cyber Monday campaign, and a post-purchase sequence that sells the second order before Christmas. Everything goes into Klaviyo as a draft for your approval before it sends.
GA4 purchase and add-to-cart events checked end to end. Meta pixel and CAPI firing on the right events. Klaviyo revenue reconciled to Shopify within 10%. Delivered as a one-page event map, so on December 1 you know exactly what worked and what didn’t.
30–40%
Most stores I audit are only seeing 30–40% of their actual sales events in their analytics.
Every result I share is dated. The baby brand case study is from January 2024. The conversion build that took a comparable store from 64 purchases to 140 on essentially flat traffic is from October 2026. I date everything because the market changes. What worked at a 2024 cost per lead is not what works in a 2026 tracking environment, and you deserve to know which version of the problem I solved and when.
What hasn't changed is the shape of the result: more revenue from the traffic already coming in, tracking that tells the truth instead of hiding most of your sales, and email that earns without discounting your margin away. I've repeated that outcome across different stores, categories and years. The methodology evolves because the market does, and the result holds.
You run a founder-led e-comm brand doing $1M to $3M, you're heading into Black Friday with real traffic behind you, and you can't say for sure which of your efforts is actually driving revenue. If you're on Shopify with Klaviyo and Meta running, I built this for you.
$7,500
The build takes one week, so sign-ups close Friday, November 13. After that, I can't get your store fixed in time for the biggest weekend of your year.
All it takes is one week, and you'll go into January knowing exactly what your next move is.
