Agency 6B × DanceSpace · April 2021 – March 2026
Five Years.Four Consecutive Years of Growth.
DanceSpace is a family-owned dance studio in Thornton, Colorado, run by its owners for the families whose children grow up there. Five years of full-funnel management: pricing, paid social, CRM architecture, email automation and program-specific pipelines. Figures verified from the client's records across two or more tracking sources.
94%
Net revenue growth
2021 – 2025
41.5%
Trial-to-enrolled conversion
2022 cohort
38.7%
Multi-season retention
cold leads, 2022
5,860
CRM contacts
built from zero
Presence and VisibilityDemand GenerationPipeline ArchitectureNurture and RetentionConversion InfrastructureRevenue Intelligence
Agency 6B engaged with DanceSpace in April 2021. The following data covers five years of full-funnel marketing management across paid social, CRM architecture, email automation, and program-specific pipelines. DanceSpace nearly doubled revenue over the engagement. Four consecutive years of uninterrupted growth.
The partnership continues. See DanceSpace's 2026 results: revenue up 22% on 46% less in ads →
Section 01
Year-Over-Year Revenue Growth.
DanceSpace nearly doubled revenue over the five-year engagement with four consecutive years of uninterrupted growth.
Net Growth: 2021 to 2025
+94.0%
Four consecutive years of uninterrupted growth from the first full year of engagement through March 2025.
| Period | YoY Growth |
|---|---|
| 2021 → 2022 | +33.5% |
| 2022 → 2023 | +11.5% |
| 2023 → 2024 | +17.6% |
| 2024 → 2025 | +10.8% |
Section 02
Trial Class Pipeline.
Contact growth in the trial class pipeline by year, tracked against revenue contribution.
| Year | Matched Contacts |
|---|---|
| 2021 | 3 |
| 2022 | 21 |
| 2023 | 64 |
| 2024 | 96 |
| 2025 | 112 |
| 2026 (partial) | 106 |
Section 03
Lead Quality and Longevity.
The CRM tag system went live in fall 2022. Retention data is available for cohorts from 2022 onward.
Key Insight
The 2022 cohort holds a 38.7% multi-season retention rate. A cold lead generated in fall 2022 is still a paying DanceSpace family in 2025. That is a three-year retention window from a single trial class inquiry.
| Cohort | Total | Booked Trial | Enrolled | Multi-Season |
|---|---|---|---|---|
| 2022 | 106 | 82.1% | 41.5% | 38.7% |
| 2023 | 110 | 79.1% | 37.3% | 31.8% |
| 2024 | 183 | 86.3% | 22.4% | 17.5% |
| 2025* | 180 | 77.2% | 13.9% | 10.6% |
*2025 cohort is early; many leads have not yet had a full season to convert.
Sections 04 – 05
Program Pipelines.
Crew and Mini Masters represent DanceSpace's highest-revenue programs. Both pipelines grew year over year under Agency 6B management.
Crew Pipeline
The highest-revenue pipeline. Peaked at 172 matched contacts in 2024. Trial leads who convert often become crew families within one to two seasons.
| Year | Contacts | YoY |
|---|---|---|
| 2021 | 96 | — |
| 2022 | 137 | +42.7% |
| 2023 | 158 | +15.3% |
| 2024 | 172 | +8.9% |
| 2025 | 165 | −4.1% |
| 2026 (partial) | 135 | — |
Mini Masters Pipeline
Grew from 53 tracked contacts in 2021 to 159 in 2025. Strong feeder program into the competitive pipeline with consistent participation every year.
| Year | Contacts | YoY |
|---|---|---|
| 2021 | 53 | — |
| 2022 | 120 | +126.4% |
| 2023 | 140 | +16.7% |
| 2024 | 139 | −0.7% |
| 2025 | 159 | +14.4% |
| 2026 (partial) | 148 | — |
Section 06
CRM Database.
Agency 6B built DanceSpace's CRM from zero. 5,860 contacts, fully tagged and segmented by program, enrollment status, and funnel stage.
| Tag Category | Count |
|---|---|
| Total contacts in CRM | 5,860 |
| Trial class: any tag | 636 |
| Trial class: requested | 563 |
| Trial class: booked | 520 |
| Trial class: no show | 119 |
| Crew: any tag | 235 |
| 25–26 Fall Crew | 135 |
| DS Crew 22–23 | 98 |
| Competition interest, all years | 70 |
| Mini Masters: any tag | 263 |
| DS Mini Master 22–23 | 148 |
| 25 Fall Mini Masters: Registered | 132 |
| 25 Fall Mini Masters: Session | 14 |
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